McCoy’s Building Supply wanted to strengthen its relationship with home DIYers. And not just your average DIYers, but those who wield planers, pipe wrenches, and post-hole diggers in their free time. We highlighted moments for these ambitious weekend warriors to show that McCoy’s gets them.

Art Directors: Sarah Wallace Carr (concepting), Page Kastner (production)

Copywriter: Bryson Schmidt

Designer: Colin Mumbach

Creative Director: Chris Barnard